Vinamilk ads among most viewed on YouTube (Source: VNA) Hanoi (VNA) - Vietnam’s largest dairy producer Vinamilk said its advertisement on YouTube was among the top 10 most watched ads on the channel in the Asia – Pacific region from July 2016 – July 2017 recently released by Google. Vinamilk led the four Vietnamese brands listed in the top ten. The YouTube Ads Leaderboard not only honours the agencies behind the outstanding ads but also shows the boom in the creative industry in the Asia – Pacific region, particularly in Vietnam. According to Google’s analysis, what makes the ranked ads successful is they are about telling stories rather than selling products. They also have attractive music and actors. The long video advertising Vinamilk’s Dielac Alpha baby powder milk features a three-generation … [Read more...] about Vinamilk ads among most viewed on YouTube
VietNamNet Bridge - Both Vietjet and VNG have said they want to be the first Vietnamese enterprises to list shares on foreign bourses. Other firms have tried to do so in the past. Both Vietjet and VNG have said they want to be the first Vietnamese enterprises to list shares on foreign bourses. Other firms have tried to do so in the past. Together with Vinamilk, Saigon Securities Incorporated (SSI), PVDrilling (oil & gas) and Kido (sweets manufacturer) also planned to list their shares in the world’s large financial centers. However, the plans were dropped just a short time after they were announced. RELATED NEWS HSC estimates Vinamilk shares worth $6.70 3.6% of Vinamilk remains untouched Kim Chi … [Read more...] about Why have big firms still not listed their shares on foreign bourses?
World Bank Country Director for Vietnam Ousmane Dione (Photo: VNA) Hanoi (VNA) - Vietnam has been growing at 6 percent plus over the past few years and this is indicative of the contributions of women to business and the economy, World Bank Country Director for Vietnam Ousmane Dione has said in a recent interview granted to the Vietnam News Agency. The following is the full text of the interview. Question: Why is it important to support women to start and run businesses? What do you think about the role of women-led businesses in an economy? Answer: Constraints on access to financial services for women lead to constrains on economic activity - when women suffer, the economy suffers. When women do well, society benefits. Financial inclusion increases women’s power to make decisions within the family, household, community, and within society. It … [Read more...] about Vietnamese women contribute significantly to economy
Vinamilk’s chief marketing officer, Phan Minh Tien (R), and Chr. Hansen’s vice president, Lasse Nagell, sign a strategic co-operation agreement in Copenhagen, Denmark, on Thursday.—VNA/VNS Photo Pham Van Thang Vinamilk, Viet Nam’s largest dairy company, signed what it calls an agreement for strategic co-operation with Denmark’s Chr.Hansen Company in Copenhagen on Thursday. This is the second time since 2011 that Viet Nam Dairy Products JSC – as it is formally known as -- is signing a deal with the Danish firm to source European-standard probiotics for its formula milk, yogurt, drinking yogurt, and others. According to Vinamilk, between 2011 and 2016, after it signed the deal with Chr.Hansen and other food nutrition companies, sales of its formula milk and yogurt jumped two- to four-fold, doubling … [Read more...] about Vinamilk inks deal with Danish firm
Vinamilk eyes 51 trillion VND in revenue in 2017 (Source: VNA) Hanoi (VNA) - The Vietnam Dairy Products JSC (Vinamilk) has said that its revenue is expected to reach 51 trillion VND (2.24 billion USD) in 2017. With the projected revenue, Vinamilk will earn 12 trillion VND (528.6 million USD) in profit and contribute 4.2 trillion VND (185 million USD) to the State budget. Vinamilk is one of the world’s 50 biggest milk producers in terms of revenue. In the first half of this year, the company’s revenue and profit climbed 12 percent and 17 percent, respectively. Currently, the company has 13 factories nationwide. It has also invested in one plant in Cambodia and held a 22.8 percent stake in Miraka milk plant (New Zealand). Vinamilk also holds 100 percent of shares at Driftwood factory in the US, and established a subsidiary in Poland to enter the … [Read more...] about Vinamilk eyes 51 trillion VND in revenue in 2017
Studying probiotic effectiveness (Source: vinamilk) Hanoi (VNA) – The Chr. Hansen Food Company of Denmark will help the Vietnam Dairy Products JSC (Vinamilk) develop probiotics for the latter’s milk products after the signing of a strategic cooperation agreement in Copenhagen on September 21. Under the terms of the agreement, Chr. Hansen will cooperate with Vinamilk in studying and using the best probiotics in accordance with European standards for Vinamilk’s formula milk, yogurt, drinking yogurt, and other products, thus improving consumers’ digestive systems. Chr. Hansen Vice President Lasse Nagell pledged to help Vinamilk develop its products and assist the company in personnel training and communication campaigns on nutrition. After the signing ceremony, Mette Winning, Head of Global Sales Support & Technical Center of … [Read more...] about Chr. Hansen helps Vinamilk develop probiotics
Arguments for and against The strongest argument for the development of a national trademark is that food products produced in Vietnam do not currently have a reputation for quality, cleanliness and safety, said Dang Quyet Tien. Mr Tien who is the deputy head of the Ministry Corporate Finance Department noted that these are all qualities that are highly valued in western markets such as the US and EU. He added that consumers in these and other markets are often currently not willing to purchase farm raised fish and seafood or other produce from Vietnam. Or if they do purchase these products, they will do so only if the sales price is highly discounted, so that in effect, farmers and others in the food supply chain have very little, if any, earnings to show for their hard work. Mr Tien argues that he is one of those who favours instituting a … [Read more...] about What are the pros, cons of a national brand for agriculture?