Monday was an atrocious day at the box office, and yesterday even worse, and you can see the results for yourself below. Not that Monday is ever a great moviegoing day (except whenever there’s a big event movie in the marketplace), but those movies in the top 10 dropped 70% or steeper from their Sunday results. Tuesday, given that it’s a discount move day, largely sees a spike over Monday’s numbers. That didn’t happen. While we’ve included the weekend theater counts, they’re not reflective of Monday and Tuesday’s business as several cinemas have closed. I’m told whatever cinemas in New York that were open Monday reported (both L.A.’s and NY’s forced closures went into effect Tuesday AM). Los Angeles’ box office figure were also included in Monday’s numbers below, through I hear theaters were pretty empty. … [Read more...] about Box Office Fades To Black As Coronavirus Shuts Down 4K North American Theaters Into May: Where The Studios Stand & What’s Next?
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Christopher Nolan's much-anticipated Tenet finally arrived in theaters in North America last weekend, which marked one of the first major blockbusters to get a wide release since the shutdown in March. It has been hard to know what to make of the box office numbers as the movie is facing unprecedented circumstances in the marketplace. While that may still be true, it turns out the opening weekend numbers were far less than previously thought, which could be bad news for Warner Bros. moving forward. … [Read more...] about Tenet Opening Weekend Box Office Was Less Than Originally Announced
Tenet on PostTrak was 79% overall positive, with a 49% definite recommend. Dunkirk had a 63% definite recommend. Warners, you previewed Tenet for three days prior to opening. Word of mouth is out there, and the reviews weren’t Nolan’s strongest, at 74% fresh on Rotten Tomatoes. It’s a movie with its non-star cast, long running time, and plot complexity that plays in big cities, not Middle America. In addition to opening the movie over Labor Day weekend, moviegoers’ weariness to return, Tenet may not have been the ideal movie initially which audiences will go out of their way to see as society reopens from the pandemic. Let’s not forget one of the golden rules of box office: The marketplace is product-driven. Some believe that once Nolan cities San Francisco, New York, and Los Angeles reopen, that Tenet could see a revival in its grosses. Warners will definitely spend the P&A in those markets when the time comes, and clearing Wonder Woman … [Read more...] about Warner Bros & Sony Hiding Box Office Numbers From Rival Studios On ‘Tenet’ & ‘Broken Hearts Gallery’: Here’s Why
The reasons why the film, which cost $200 million to make, failed to launch in China is likely due to several factors. Predominantly among them is the coronavirus pandemic, which has ravaged the theater industry. About 90% of theaters in China are open and theaters limited to half capacity. … [Read more...] about ‘Mulan’ has a lackluster box office debut in China
Roughly two-thirds of the domestic market is open and theaters are operating at limited capacity and with limited showtimes. Two of the country’s biggest markets, New York and Los Angeles, remain closed. Other still-closed markets include North Carolina, Michigan, New Mexico and the cities of Seattle and Portland. … [Read more...] about Box Office: Disney’s ‘Mulan’ Bombs in China With Weak Opening