Asianews

marketing is transforming. Globally, MarTech is estimated to be a US $ 120 billion opportunity, while in India, it stands at US $ 100-150 million and is expected to increase rapidly over the next decade. It is critical to pause and assess - are these multi-million-dollar investments improving Marketing Experience, and what should marketers do to get this better over time? The MX Report 2020 attempts to answer some of these questions. Marketing Experience (MX) is the new currency that measures experiences across a broad spectrum - Advertising, Content, Personalisation, Engagement and Data & Analytics-driven metrices that have huge impact on CX and revenue. KEY FINDING #3One of the 5 key components of Marketing Experience – Advertising MX, has significant room for improvement as most firms are not effectively integrating personalization, content customization and contextual ad targeting to improve MX. These remain in silos, and hence, create fragmented MX (Marketing Experience) … [Read more...] about The Truth About Martech: Focus on advertising journeys and experience orchestration

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee to the role of president, effective immediately. He will continue to report into Simi Sabhaney, CEO, Dentsu India.Under the fresh mandate, Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods. Armed with two decades of experience across some of the leading communication networks in India and Indonesia, Mookherjee has worked with brands such as Unilever, Nestle, Mondelez, Apple, Himalaya Herbal and AB InBev. Read Also: Fairness Creams are not the problem. Fair privilege isMookherjee joined Dentsu India as executive vice president in 2016. Prior to that, Indrajeet was managing director at Soho Square, Indonesia, a part of the Ogilvy Group.“Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die … [Read more...] about Dentsu India elevates Indrajeet Mookherjee to the role of president

Messi is angry with Barcelona's front office about leaked media reports that appeared to make him seem responsible for events at the club, including the January sacking of coach Ernesto Valverde, and that he is frustrated about the squad's lack of quality, according to a report from Spanish radio network Cadena Ser. … [Read more...] about Lionel Messi unwilling to renew Barcelona contract: reports

The tourism industry is a vital economic driver for many countries on the European continent, such as Italy and Spain. Many countries are trying to attract foreign visitors after reopening, as the number of tourists plummeted due to lockdown measures over the past months. … [Read more...] about Spotlight: COVID-19 situation grim in Mideast, LatAm nations, while Europe plans economic recovery

NEW DELHI, July 3 (Xinhua) -- India's top health research body Indian Council of Medical Research (ICMR) is likely to launch the first COVID-19 vaccine by Aug. 15 in partnership with Hyderabad-based vaccine manufacturing company Bharat Biotech International Limited (BBIL). … [Read more...] about India’s first COVID-19 vaccine may be launched by Aug. 15