ITC said today. There is a “phenomenal” amount of inflation now, hence FMCG volume growth in rural areas is “muted” and the bulk of the growth is inflation led, ITC Chairman & Managing Director Sanjiv Puri said on Thursday at an event organised by industry body CII. “As far as consumption is concerned, the main stress point is inflation induced because prices of lots of products have gone up at a percentage probably in the prior period that would have taken five years to go up,” he said. However, Puri also added that rural demand is going to get better because realisations have been better and costs are up and as a net, it is “better off”. “There would be certain regions that are going to be more impacted and it is more to do with the distribution of rainfalls and the impact of the untimely rains. Certain areas would be under stress,” he said adding “Overall my assessment is that it is going to be better at time.” As for the consumption trends, Puri said, “In the FMCG segments, we are seeing both the trends of permutation and at the same time there is a lot of value-seeking behaviour… Read full this story
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Inflationary pressure on FMCGs set to ease, says ITC Chairman Sanjiv Puri have 349 words, post on cfo.economictimes.indiatimes.com at December 9, 2022. This is cached page on CuBird. If you want remove this page, please contact us.