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You are here: Home / With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon

With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon

When a preview of Vogue's October 2022 cover story on Ukrainian first lady Olena Zelenska hit Twitter on July 26, 2022, reactions on social media were swift and polarized. Some critics said that a photo shoot by famed photographer Annie Leibovitz for a fashion magazine was a " bad idea " and glamorized war . advertisement advertisement Others lauded the magazine and Ukraine's first lady for bringing awareness to the suffering of Ukrainians, five months after Russia first invaded its neighboring country. In the cover photo, 44-year-old Zelenska wears a cream-colored blouse with rolled up sleeves, black trousers, and flats. She sits on the stairs of the Ukrainian Parliament, leaning forward with hands intertwined between her knees. Her makeup is minimal, her hair casually tossed as she looks directly at the camera. Within hours, Ukrainian women started using the hashtag #sitlikeagirl to share photos of themselves in the same pose as a show of solidarity. "We have no doubt we will prevail." As the war in Ukraine enters a critical new phase, the country's First Lady, Olena Zelenska, has become a key player—a frontline diplomat and the face of her nation's emotional toll. https://t.co/DCXWYnzAsK pic.twitter.com/wcaY5IFGHf — Vogue Magazine (@voguemagazine) July… Read full this story

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With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon have 320 words, post on www.fastcompany.com at August 22, 2022. This is cached page on CuBird. If you want remove this page, please contact us.

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