Woolworths reports strong start to FY21 as online sales and net profit experiences uplift

Woolworths has revealed that customers increasingly continued to purchase via online channels during the half year to 31 December 2020. The Australian supermarket giant revealed that group ecommerce sales reached nearly AU$3 billion, after seeing a 78% uplift on the AU$1.65 billion reported last year . Online sales penetration for the half grew 8.2%. Woolworths also reported average weekly traffic to group digital assets increased materially, up 62.4% to 20.2 million visits per week, which it said was due to “customers increasingly looking to engage digitally as part of their shopping journey”. Looking more specifically at the digital arm of the company’s Australian food business, WooliesX, online sales saw a significant jump of 92% to AU$1.8 billion in the half. This represented 7.7% of its Australian food business sales that came in at AU$23.5 billion for the period. During the half year, Woolworths established three new dedicated ecommerce fulfilment centres in Notting Hill, Lidcombe, and Carrum Downs. Carrum Downs was also the first estore to deploy Takeoff microfulfilment technology , which the supermarket touts was the first time in Australia. Woolworths also boasted its Rewards app downloads exceeded 3.9 million, with total member numbers continuing to inch closer to the… Read full this story

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