Star India acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, Middle East and North Africa. The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on the 27th of November 2020 which is the return of cricket on Star Sports Network after its biggest IPL. Star India already has the global rights for ICC, BCCI cricket, Indian Premier League apart from other cricket rights.“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024,” said Sanjog Gupta, CEO – Sports, Star India.“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast… Read full this story
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