By Jyothi NayakTo err is human – but just how true is this in the case of subtitling and captioning?Recently a friend of mine asked me why we don’t use automatic subtitling tools. Little did she know how excited I was when I heard about these tools a couple of years ago! After all, wouldn’t it be wonderful to get machines to do all the hard work while we humans multi-task? Let’s take a step back and use a real-life scenario to analyze this. Platforms like YouTube have for long offered automatic captions for videos, but they are notorious for delivering sentences studded with nonsensical or occasionally obscene phrases. For hearing impaired viewers, however, this is no laughing matter, as they often depend on subtitles to decipher spoken words within a video. To address this issue, social media campaigns like #NoMoreCRAPtions have emerged which focus on ditching automatic captions.This article is all about how subtitling is becoming increasingly relevant today, why it’s imperative, and what role technology can play in the evolving industry landscape. A recent study in the UK showed that more than 63% of Gen Z, who are digital natives, end up using subtitles as it not only… Read full this story
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