LOS ANGELES, CA — In an explosive lawsuit targeting the nation’s leading electronic cigarette maker JUUL Labs Inc, local officials Monday accused the company of deliberately targeting minors with their products, getting a whole new generation of American youth addicted to nicotine and vaping. Attorney General Xavier Becerra, Los Angeles County District Attorney Jackie Lacey, and Supervisor Janice Hahn announced the lawsuit against San Francisco-based electronic cigarette maker JUUL Labs Inc. Monday. The lawsuit alleges the company not only targeted youth but also failed to verify the age of California customers and created databases of minors interested in vaping so that they could email them marketing materials. The allegations are the latest to hit JUUL, a company that grew from an unknown lab peddling an unknown product to a vaping industry leader that posted more than a billion dollars in revenue in just two years. The Alameda County Superior Court lawsuit also alleges that JUUL unlawfully failed to verify the age of California consumers. It also claims the company violated the privacy rights of minors by keeping the personal email addresses of underage individuals who failed age verification on JUUL’s website and using those email addresses to send them marketing… Read full this story
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