Patagonia strips tech workers of their uniform: the logo vest

Patagonia outerwear comes in many flavors: fleece or puffy, vest or jacket, navy or heather gray. Patch on a corporate logo, and you’ve got what passes for a uniform in San Francisco’s tech sector. Now, the Ventura clothing maker, seeking to advance its Earth-friendly capitalist agenda, is threatening to leave them stitchless as it gets choosier about its corporate partners. Patagonia is starting to weed out certain corporate clients to focus on customers that “prioritize the planet,” it told The Chronicle. Patagonia is a Certified B corporation, a stamp of approval given to companies that promise to use profits as a force for good in the world. The apparel maker is now signing up only fellow B corporations, as well as members of 1% for the Planet, an eco-conscious business association, as corporate customers for branded logowear. News – @patagonia just told us they are no longer doing branded vests for financial services companies. This is going to cause a #fintech crisis. Run for the hills.— Binna Kim (@binnaskim) April 1, 2019 The change will not affect existing corporate clients, Patagonia said. Binna Kim is one of the rejects. She runs a public relations firm out of New York focused… Read full this story

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