• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar

CuBird

Culture & Tradition News

  • About Us
  • Contact Us
  • Disclaimers
  • DMCA
  • Privacy Policy
  • Submit your story

You are here: Home / Highlight / Trung Nguyen brand is threatened from domestic competition

Trung Nguyen brand is threatened from domestic competition

May 25, 2018 by vir Leave a Comment

Dragged down by the three-year divorce proceedings between the main owners, Vietnam’s famous coffee brand Trung Nguyen not only seems farther away from its dream of dominating the global coffee market, but is also at risk of falling from grace on the domestic market. Rising competitors and more strict competition Trung Nguyen’s coffee shops number less than half of Highlands’ shops Along with Vinacafé and Nestlé, the Vietnamese coffee market welcomed a range of new brands, including Highlands, The Coffee House, and Starbucks. zing.vn stated that currently the number of Trung Nguyen coffee shops is 60, less than half the number of Highlands stores (150). Furthermore, new coffee brand The Coffee House raised its stores to 80 and has started exporting coffee bought from Cau Dat Farm. Additionally, the domestic market also saw the entry of a brand that was previously entirely alien to coffee—NutiFood. In 2017, NutiFood announced pouring VND1 trillion ($44 million) into growing coffee plants in the Central Highlands province of Dak Lak. This firm is also a strategic shareholder of Phuoc An Coffee JSC, a coffee company in Dak Lak that has an export turnover of $12-15 million per year. Tran Thanh Hai, chairman of NutiFood’s Board of Management, said that the firm will boost processing and exporting organic coffee, targeting the Japanese and the US markets. Previously, three years after entering Vietnam, in early 2016, Starbucks officially started offering its Vietnamese “DaLat Blend” in 56 markets. These high-quality coffee beans are sourced from Dalat (Central… [Read full story]




  • Trung Nguyen Group will have to compete with its subsiary
  • Weak Starbucks may allow Trung Nguyen to regain footing
  • G7 chapter of Trung Nguyen drama continues
  • Trung Nguyen’s dreams of global ambition drown in divorce dispute
  • Curtain rises on new act of Trung Nguyen divorce
  • Trung Nguyen's $75.2 million compensation demand in the divorce dispute
  • Changes at Trung Nguyen after marriage break-up
  • Starbucks makes noisy debut, Trung Nguyen gets boisterous, Highlands keeps quiet
  • Trung Nguyen Coffee explores new image
  • Vietnam threatens to revoke licenses of Trung Nguyen's tourism projects

Filed Under: Highlight u nang buong trung nguyen nhan, Nguyen Trung Nguyen, trung nguyen coffee wholesale, trung nguyen coffee how to make, trung nguyen koffie kopen, trung nguyen legend, best trung nguyen coffee, Trung Nguyen Instant Coffee, Ca Phe Trung Nguyen, Trung Nguyen, nguyen trung, domestic brands, competitive brands, brand competitiveness, 37 nguyen trung truc, leading domestic appliance brand, weasel coffee trung nguyen, Trung Nguyen Cafe, domestic market, divorce dispute, brand, Highlight

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Primary Sidebar

Categories

and ASEAN ASEAN Community Business Cinet Culture Development East Sea Economic Economy Education Entertainment Environment Explainers Festival Foreign Affairs Government HCMC HO CHI MINH CITY Infrastructure International Investment Market Music & Stage Nation Natural Resources News People Photo Politics Social Affairs Society Southeast Asia Sports Sports & Entertainment Technology The Government The Vietnamese Tourism Trade Travel Uncategorized Vietnam Viet Nam News World

Recent Posts

  • Vietnam, Democratic People’s Republic of Korea seek stronger ties
  • Who votes for the Oscars, and how does it work?
  • ’Kissing sailor’ in iconic NY picture dies age 95
  • British boat rescues migrants trying to cross Channel
  • Istanbul nightclub attack suspect denies charges: state media
  • Kolarov, Fazio score to edge Roma closer to Champions League berths
  • US-China trade talks resume in Washington from Tuesday: White House
  • ’I’m not worried’: Under-fire Sarri doesn’t fear the sack
  • Brazil president sacks close aide amid political scandal
  • Twin bombing kills 24 in Syria’s Idlib: monitor

Copyright © 2019 CuBird. Power by Wordpress.