Content marketers are the unsung heroes of the marketing world. Without great content, you can’t get conversions. And without conversions… I don’t need to finish that sentence, do I? But many content marketers are already suffocating under the weight of a million other tasks that keep them scrambling to keep up, instead of strategically creating great new content. Are you exhausted from putting out fires all day, every day? Are you simultaneously trying to solve every business problem in the form of blogs, infographics, and Pulitzer-Prize-winning tweets? There is hope. I’m going to show you 12 content marketing strategies you may be overlooking that can skyrocket your growth. But first, let’s level-set on what “great” content actually is before we talk about how to create it. Why invest in a content marketing strategy? I have three questions for you: How much time have you spent thinking about your content marketing strategy — honestly? Are your contributions recognized and valued by others in your organization? Are you running out of ideas for new growth drivers? Content marketing costs62% less on average than other tactics but delivers 3x the leads. That’s a pretty compelling statistic to deliver to naysayers that may not see… Read full this story
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