Depending on who’s defining it, to whom, and why, SB Nation is either a popular website best-known for puckish, irreverent coverage and such whimsical projects as Jon Bois’s 17776, or a sprawling network of “team” or “fan” websites, each tightly focused on a particular topic, like the New York Mets or professional boxing. In either iteration, it is a foundational element of one of digital media’s foremost enterprises. Twelve years ago, SB Nation began as a do-it-yourself venture, by and for fans, more a community of communities than a journalistic endeavor. It has since evolved and rebranded itself and emerged as Vox Media, which was valued at $1 billion in 2015 after a $200 million round of funding from NBCUniversal. The SB Nation network itself, consisting of 319 team websites, has remained in place, a vast operation read by millions of people every month and powered by unpaid and underpaid labor. These sites are run by managers who are expected to post articles and videos, track and sometimes break news, manage writers, conduct interviews, assign stories, find contributors, edit posts, write analysis, and generally do the work of journalism. These responsibilities can add up to a demanding job—or, in some… Read full this story
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