Visa to intensify promotion for card payment in Vietnam By Mong Binh – The Saigon Times Daily HCMC – Visa Inc. has disclosed a long-term major program to promote payment by Visa cards in Vietnam as part of its first global advertising campaign to migrate consumer and business spending from cash and cheques to the electronic payment. Ha said advertisement on print publications and in key outdoor locations in HCMC and Hanoi, the two biggest cities in Vietnam, would follow to further promote the campaign in this emerging market. Ha added there would be promotions for new Visa cardholders, especially the youth in Vietnam and those traveling to this country. But she declined to provide further detail. Ha said Visa Inc. expected that the campaign would encourage more people to pay by Visa cards because of more security and more convenience in Vietnam, where the bank account penetration was very low. She said Visa was unable to disclose the exact number of Visa cardholders in Vietnam because of “business secret”. However, she told the Daily after the news briefing that Visa’s business had fared well in this market over the past years. The Daily’s news database shows the number of…
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