In order to reach as many potential customers as possible, you need to market your business online. But to get the most out of your efforts, you need to fully understand what online marketing can accomplish today, said Scott Eagle, chief marketing officer for the personalized digital marketing firm Conversant. “The digital landscape is constantly evolving, and it’s crucial that digital marketers periodically re-evaluate their thinking to stay cutting edge and effective,” Eagle said. “Eliminating myths from their thinking will push digital marketers to improve digital marketing effectiveness for their businesses.” To help marketers harness the potential of digital, Eagle discredits seven commonly believed myths: Myth 1: Advanced digital marketing requires deep internal expertise and a large operational footprint. Digital marketing requires far more complex planning and execution than more-traditional tactics. And succeeding in this area often requires highly specialized knowledge and expertise rarely found in-house without a large, devoted and expensive team. But you don’t necessarily need in-house experts; instead, you can work with a third party. The key is finding the right partner, one that can deliver solutions across a broad range of channels and devices. Myth 2: It’s difficult to prove digital marketing drives significant brick and… Read full this story
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