There is a commercial for something called Super Model, Inc.—a luxury “VIP membership service”—that has been running during CNBC’s primetime block that’s so weirdly vague and cheaply made that it has to be advertising an escort service. Right? The 30-second spot, which began running on CNBC last week, features an attractive young woman in a cafe, presumably bored with her life—that is, until she joins Super Model, Inc. Suddenly, she is given preferential treatment at spas, driving a sports car around Manhattan, lounging on a large boat with a man, and on the arm of a different (much shorter, much older) man in a wood-paneled private social club where she takes a seat at a table with still more men in loose-collared business suits who raise their drinks to her. A voiceover by a woman with a fake British accent explains that Super Model, “the luxury unleashed membership,” provides members with access to: Live, 24/7 concierge service Travel Dinin’ Entertainment Sold-out shows VIP events like the Superbowl A subscription to Super Model magazine The “super model lifestyle” But what is it? A credit card? A modeling agency? A sororal order? That ambiguity—along with the low-budget promises of luxury and the… Read full this story
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