The Super Bowl halftime show and a performance during the music industry’s annual Grammy Awards are once again the top venues to maximize a musician’s exposure to consumers, the trade publication Billboard said on Friday. The magazine’s list of the 75 most effective promotional outlets for exposure for singers and artists will be available on newsstands on Monday. Billboard compiled the “Maximum Exposure” list by polling industry experts on media, marketing and promotion, and which venues are able to produce the most sales and public exposure. Pop singer Beyonce used this year’s Super Bowl as part of her carefully crafted comeback after giving birth to her first child in January 2012. Singer Bruno Mars will headline this year’s halftime show. A performance on Comcast Corp’s NBC late-night comedy show “Saturday Night Live” ranked third on the list in part for its ability to help boost sales of emerging acts, Billboard editor Joe Levy said. “What you’re looking at is people reacting to the fact that ‘Saturday Night Live’ reaches not just a large audience but an audience passionate about music,” Levy said. Hip-hop duo Macklemore & Ryan Lewis saw an 83 percent jump in album sales after performing on the…
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