(Cinet)- The People’s Committee of Ho Chi Minh city recently held the first tourism promotion program in Dubai. Promoting Vietnam’s tourism in Dubai. Photo: Internet The programme was launched on April 11 with a video clip showing Vietnam’s great tourism potential and places of interest in Ho Chi Minh city. The programme has attracted many officials and businesspeople. Nguyen Thi Hong, Deputy Chairwoman of the Ho Chi Minh city People’s Committee, highlighted the recent opening of a new direct air route from HCM City to Dubai, which aims to boost the tourism industry in both countries. Vietnam is expected to welcome more tourists from the Middle East, she added. She pledged closer cooperation with the Vietnamese Embassy in Dubai to create more favourable conditions for UAE firms to do business in Ho Chi Minh City and the country as a whole. Mohamad, Director of the Dubai Tourism Department, said he was very impressed by Vietnamese cuisine. “During my upcoming visit to Vietnam, I really wish to learn more about culinary art which is my great passion,” he said. This is the opening activity for the next promotion programs to expand the market to attract tourists from the Middle East to Vietnam in general and HCM City in particular.