Promoting Vietnam’s tourism on international television will cost an estimated VND15 billion in 2010, according to the Department of International Cooperation under the Ministry of Culture, Sports and Tourism.
Vietnam’s tourism images will now be shown on one international channel, instead of costly advertising on CNN and BBC, around US$300,000 in 2009.
The International Cooperation Department will submit its plans to the Board of National Tourism Action Programme to choose CNN, BBC, StarSport or Discovery.
In addition, the country is also planning to promote its cultural and tourism features in several international magazines in the near future.
Translated by Vu Hung