I had planned on using Hayden Hamilton, founder of the Portland, Oregon-based ProgressiveRx.com, as my source for updates on how things were going in Washington with healthcare reform — especially regarding any technology-driven solutions to spiraling healthcare costs. After all, Progressive is an online pharmacy resource that helps consumers buy discounted drugs from overseas outlets, one of many that have sprouted on the Internet and seen their traffic soar along with the cost of buying medications. Hamilton was keeping close watch on the goings-on in D.C., since he has a business stake in the outcome.However, last week Hamilton received a very troubling diagnosis from Google AdWords, and now his company’s financial health is in jeopardy. And he thinks the big pharmaceutical companies — and their lobbying clout — are behind it all.”I guarantee you, none of [Google’s] users are writing them and saying, ‘Stop making it easy to find inexpensive drugs online,'” Hamilton told me.Yet there’s something else weighing down on ProgressiveRx — the differences in how online pharmacies are ranked based on who’s doing the ranking. Hamilton wants you to know he’s a legitimate, legal business simply trying to provide cash-strapped or insurance-poor consumers with cheaper medications, even if… Read full this story
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