To avoid partisan potshots, I disclose in advance that I am neither a Republican nor Democrat, nor could I be classified as a liberal or conservative. Thus my following analysis is one purely aimed at examining how brands work in presidential politics.In other words, don’t bother commenting if the analysis annoys your personal partisan political peccadilloes. This is about marketing and not the mayhem of presidential elections.Much has been written in the last year about the destruction of the Republican “brand”. A brand – be it for a PC, politician, or even a PC politician – is what the market (voters) think and feel about the product. Yes, politicians and parties are products that can be bought though the price is too high for the average consumer/voter.Many Republicans felt their party no longer had a brand. Many core Republican/conservative policies appear to have been abandoned by the Bush administration. Translate this into a technology product that had for many years delivered on the core features and functions it promised to provide. Then say that the new release of the product had massive bugs that the vendor did not fix that diminished or eliminated the usefulness of those features. Some GOP… Read full this story
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