American political history and promotional products are peas in a pod. Promotional products are actually quite a bit older depending on how you want to define them, but even in the days of George Washington there were political promotional products being given out to show support for candidates for office. For as long as people have been able to glue, sew, or cut things into shapes there has been the creation of products designed to market. With the election year here, it might be worth taking a look at how you might capitalize on this. Particularly now that we know who is running and time is running out!Let’s take a look at the oft-used electoral promotional item: signs. There’s a yard sign being used for every elected office at every level of government at every election. Big or small, there’s a sign for it on someone’s yard! So, since everyone is doing it, how effective is signage as an election promotional product? Usually that will earn a big thumbs-down, because you’re just branding like everyone else and signage can be easily forgotten.Signs operate differently than a lot of promotional items, so they can bend this guideline. Unlike something you’ll be… Read full this story
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