What does it take to get ahead in today’s marketing world? Some smart thinking, apparently. Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, says J. Walker Smith, president of consumer and marketing watcher Yankelovich.According to USA TODAY article, Advertisers Forced to Think Way Outside the Box, technology is giving marketers a run for their money. From wireless devices to iPods to digital video recorders (DVRs), time-pressed consumers have many more choices and control over what they tune in or tune out. Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.Jerry Dyas*, President of Trade Only Design Library, Inc., has been saying for years that in today’s business world an entrepreneur has to push the envelope with his marketing message if he wants to stand out from the competition. Dyas, a nationally recognized sales and marketing strategist with an impressive history of driving revenues through “out-of-the-box” marketing strategies says people are hesitant to take chances.”Most people look to see how others market and do the… Read full this story
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